“Sharing” is Caring in the Economy of Social Media!

In recent years, our world has changed considerably in regards to marketing. Not very long ago, if you needed transportation through a big city, you would call a taxi. Now, many consumers use Uber to get around. They use social media conversations to give opinions on different services or products. This generates more conversation and more interactions by consumers. The more positive conversation is known as “sharing” by some experts in the field.

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In order to understand this “sharing” model better, we must know the driving components of this model, or in other words, what is behind it to direct it all. The good thing for us, since it is all recorded, is that we can take and review the data and determine the who, what, where, when, and why.

Who:

A company or organization that is trying to use social media increasingly to spread and expand its brand can use social media data to determine “who” is talking about its brand. This can help direct what type of promotionals are done and when. By knowing who is interacting with your brand, you can focus your marketing strategies to this group specifically. It may be an age group, gender, cultural group, etc. This is where social media can help you as a company to determine where to place your resources wisely.

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What:

Social media data can be used to learn what draws consumers to specific products or services. Most of the time, convenience and quality of service are the big winners, but by using social media conversations, you can determine what aspect of your company or business draws them in and promote and strengthen that in different ways. This can also help you grow your business and find possible new products or services you can supply your customers to keep them coming back.

When:

Some of you may know that there was a huge surge in social media marketing from 2010 to 2015. In this short five-year period of time, social media “sharing” exploded and soared to high levels and has changed how marketing is looked at and performed. It is important to stay relevant and up-to-date with the times, or you will lose your customers through disconnection and disinterest. As people, we love new, who want the next big thing.

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Where:

In order to review and decipher social media data, you need to know where current customers and potential customers are discussing your business or potential areas they could discuss your type of products and/or services. Some big places currently are Twitter and Facebook. As a business that wants to stay up-to-date with the times and continue to grow, you need to be on these types of sites promoting your business and seeing what is being discussed about your business. You can also achieved by hiring reputable local marketing company by looking for Indianapolis SEO.It will also help you stay connected with your consumer base.

Why:

Our world has changed, and in order to continue to grow you need to make sure you stay up with where your customers are and what they are thinking. They have the whole world open to them through social media. This has changed how people view services, products, and travel. Consumers like new things, and this means they will jump on board with more options if they are available. In order to give your company the chance it needs to grow and develop, you should be keeping tabs on how you are marketing to your consumer base. Using social media data will help keep your company on the relevant edge to keep changing while your consumer base changes.

Customers want to have conversations about different options and when they feel like they don’t have the options they want, they will move on to something else. So stay connected with the sharing economy of social media!

 

The New Form of Marketing: Marketing on Interest

In today’s world, you can have communication with customers and potential customers very easily and create dialogue on social media sites. Social media sites have the great capability to narrow down who has interest in your product or service based on their likes and activity.

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Due to their abilities, Facebook, Instagram, Twitter and many more have opened a whole new world. Not only can you target by subject like sports, food, clothes, or cars, you can get very specific with targeting because social media continues to monitor and track consumers’ likes, dislikes, hobbies and interests. So, you can find out much more about potential customers than you did previously. This also allows you to appeal to customers and potential customers on a more emotional level. In the U.S., people now generally buy a lot more things out of wants and desires than true needs. By engaging them in an emotional dialogue, they are more likely to purchase if they feel a connection.

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Facebook makes this very easy with their ads. They are able to use all the data they receive from people. They first must fill in extensive demographic info. Then, every time users search things or like pages, conversations, products or services, they are able to determine possible future products or services they may be interested in. By having this information, you as a company have a greater breadth of knowledge to better select your potential customer viewer base, have more transparency, and be able to adjust your brand to connect with those customers or potential customers in a more practical and “emotional” way.

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These social media sites allow you to have more dialogue, more brand awareness, and create more traffic to your site. There are many companies that are jumping on this bandwagon and having huge success with this. Not only can you make more people familiar with your brand, it is much easier to get new blogs, information, and dialogue with these potential customers than ever before. However, you need to be familiar with the best marketing strategies to get your information, products, or services to these potential customers in a timely fashion. The wonderful thing about social media is that if you get one user to interact with your company, it can easily spread to others because of the high traffic conversations that happen on these sites daily. In many ways, it takes much more time and is money efficient because people are doing a lot of the work for you if you can make a few meaningful connections.

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Realistically, this type of marketing may not generate higher volumes of traffic, but it will likely create more bang for your buck. Those who interact will be more likely to use your company or buy your product because you have engaged them with something that is in their line of interest.

Obviously, this is not the only way to market and increase brand awareness, but this a great tool to have in your collection of marketing tactics. Interest marketing is a glimpse of where marketing is heading in the future.