Although SEO is basically about following the right strategy, tricks and tactics hold fair amount of value. The strategy is the prerequisite and application of tricks and tactics drive things towards major objective by providing success in short-term goal achievement.
Having that said, there are a few things which you cannot afford to ignore. Some of those things or factors are discussed as under.
The main objective of Google is basically to provide people with the good search results. Now, what’s included in the search results which can be defined as good? It’s the websites with relevant information that people want. Google will be able to suggest people about your website when it will understand your website fully. That’s where Schema Markup comes in.
Talking about Schema Markup, this process is about arranging information on the website in such a way that Google easily find a roadmap to the website’s content. There are certain things which you can define using Schema Markup such as reviews, business address and product information etc.
In case you have not noticed, Google has started showing warning with the pages whose URL initialize with HTTP. Google is encouraging website owners to use HTTPS only because there are some security concerns that give HTTPS an edge over plain HTTP. Now, your website may not be that insecure as you have worked hard to keep your links and content clean, but if normal users see a warning about insecure browsing before the pages are opened, they are most likely to return to the search result page to find alternate website.
Most of the people think about Google Plus as an uninteresting social media platform. This assumption leads them to think that marketing on this platform may not be a fruitful practice. This is not true actually. According to a survey, Google Plus is a platform which the people are most satisfied with. Twitter and Facebook occasionally face spam and scam attacks. Google Plus, on the other hand, has been quite safer in this regard. Furthermore, most of the profiles on Google Plus are genuine as there are real people behind those profiles.
Another very important aspect of searching is the use of voice commands. According to a survey, about 20% of the total searches made through mobile is based on voice commands. When it comes to voice searching on the internet, people usually enter the sets of phrases that are different from text commands. This is the reason that voice search needs to be focused with attention.
It is perhaps one of the most important things to mention if you are not paying full attention to the damage you can receive if you are ignoring a timely audit. This is the fact that you will have to make changes in your website on different occasions. Even if you have started with the perfect structure, any new addition increases the chances of things to go in wrong direction no matter how attentively you handle things. A website audit can help you to get rid of those errors before they start to make things bad and then worse. These are the factors which cannot be ignored even in AMazon SeO.